Great article from Golf Channel's Randall Mell about Inbee Park's gold medal and the seismic impact the broadcast has had in Korea. Quotes from In Gee, So Yeon, NYC. Sample:
Nielsen Korea reported the networks combined for an overnight claim to 23.9 percent of Korean viewership, according to the Yonhap News Agency. That’s about 10 times the ratings an average LPGA event gets there, and LPGA golf is a popular sports staple. It dwarfed the ratings of every men’s major championship played this year.