Post by drdezmo on Jan 19, 2019 3:42:39 GMT
As I was poking around the forums. I took a couple of posts about SYR, combined them, and thought I’d present a second opinion.
>This won't make you feel any better but I think we both know So Yeon could have been the breakthrough American media star. She certainly has everything it would take.
She certainly has the right stuff, so why didn’t she make it? IMHO it has more to do with her management company than what happened at ANA. So Yeon uses a little known Korean management company called Bravo and New. Her major sponsors are Mediheal, Honma and Torbist. Asian brands generally not known in the west. Their advertising dollars are spent in the east. Heck, Torbist is a Korea only clothing company and probably promotes only in Korea. Compare that to Nike or Adidas who would use So Yeons image around the world.
How can you be a media star in the USA if the products you endorse aren’t sold here and the companies don’t advertise here?
Other Korean golfers get world wide exposure. In Gee is signed to Ping, Lydia to PXG, Yanni to Callaway so it can be done. Why hasn’t Bravo and New done it for So Yeon. She’s a better golfer than any of the above. Why do they stick her with “Asia only” brands?
To be a media star, So Yeon needs to be seen in ads for top brands that do business around the world. So Yeon playing PXG or Callaway clubs and wearing Nike Apparel puts her in a different league than So Yeon playing Honma Clubs and wearing Torbist Apparel. It makes her a world brand and not an Asian brand. Sorry, but her current sponsors are minor league for a major league talent. And that is her management’s fault. Not So Yeons. She pays them to represent her. She pays them to represent her around the world. Not just in Asia.
Let’s look at the current Golf Digest piece. It was clearly a cheapie. A telephone interview with an assistant editor and some stock “glamor” photo’s by Brent Humphrey. Probably threw it together in a couple of hours. So Yeon probably paid for the photo’s. Any management company worth their salt could have turned it into 3 or 4 good articles. Does she like cooking? How about an article in Cooking Light. “So Yeon’s diet secrets for more energy.” . Does she like working out? “So Yeons secrets to an athletes body” for Fitness Magazine. Does she like music? “Number 1 golfer talks about her love of the violin” for Strings Magazine. Then she could go to major sponsors and say “I have world wide appeal that goes beyond golf.” Pathetic management.
-Could she have been a break thru media star in the US?. Maybe, but she never got the chance. She never got the exposure. She’s endorsing products Americans have never heard of and appearing in ads they never see. Hardly the platform to be a media star in the USA. But a great platform to be a media star in Korea.
-Could she still be a media star? She has the skills, and she seems to be trying to upgrade her image with all those fashion shots. To be a media star she needs someone who can raise her exposure in the US and around the world. She needs to be a world brand, not an Asian brand. Mediheal, Honma and Torbist won’t do it. Rolex, Nike and PXG will.
-What could she do about it? She upgraded to a world class instructor, now she needs world class management. IMG represents the majority of top LPGA golfers. Aria, Moria, Lydia, The Kordas, Danielle etc. They do business around the world with the best companies. I am sure IMG would love to have So Yeon. She is marketable, attractive and well spoken. So Yeon is a world class talent. She needs world class management. She deserves better than the “Asia Only” slugs she has.
>Thompson articles dominating the U.S. Golf World.
>Because she is a US citizen.
>It’s really amazing SYR recovered so well from the horrendous social media backlash..
>But you won’t see any stories about that in American media, the US media.
I’m no fan of Lexi’s BUT- let’s stop beating up the media. Golf Digest, and other US mags, are in business to sell magazines and sell advertising. Golf Digest circulation in Korea is, maybe, in the hundreds? While their US circulation is over 1 million. US golfers get more coverage in US publications, Korean golfers get more coverage in Asian publications. It’s just a matter of economics. You go where the readers and ad dollars are.
Mike
>This won't make you feel any better but I think we both know So Yeon could have been the breakthrough American media star. She certainly has everything it would take.
She certainly has the right stuff, so why didn’t she make it? IMHO it has more to do with her management company than what happened at ANA. So Yeon uses a little known Korean management company called Bravo and New. Her major sponsors are Mediheal, Honma and Torbist. Asian brands generally not known in the west. Their advertising dollars are spent in the east. Heck, Torbist is a Korea only clothing company and probably promotes only in Korea. Compare that to Nike or Adidas who would use So Yeons image around the world.
How can you be a media star in the USA if the products you endorse aren’t sold here and the companies don’t advertise here?
Other Korean golfers get world wide exposure. In Gee is signed to Ping, Lydia to PXG, Yanni to Callaway so it can be done. Why hasn’t Bravo and New done it for So Yeon. She’s a better golfer than any of the above. Why do they stick her with “Asia only” brands?
To be a media star, So Yeon needs to be seen in ads for top brands that do business around the world. So Yeon playing PXG or Callaway clubs and wearing Nike Apparel puts her in a different league than So Yeon playing Honma Clubs and wearing Torbist Apparel. It makes her a world brand and not an Asian brand. Sorry, but her current sponsors are minor league for a major league talent. And that is her management’s fault. Not So Yeons. She pays them to represent her. She pays them to represent her around the world. Not just in Asia.
Let’s look at the current Golf Digest piece. It was clearly a cheapie. A telephone interview with an assistant editor and some stock “glamor” photo’s by Brent Humphrey. Probably threw it together in a couple of hours. So Yeon probably paid for the photo’s. Any management company worth their salt could have turned it into 3 or 4 good articles. Does she like cooking? How about an article in Cooking Light. “So Yeon’s diet secrets for more energy.” . Does she like working out? “So Yeons secrets to an athletes body” for Fitness Magazine. Does she like music? “Number 1 golfer talks about her love of the violin” for Strings Magazine. Then she could go to major sponsors and say “I have world wide appeal that goes beyond golf.” Pathetic management.
-Could she have been a break thru media star in the US?. Maybe, but she never got the chance. She never got the exposure. She’s endorsing products Americans have never heard of and appearing in ads they never see. Hardly the platform to be a media star in the USA. But a great platform to be a media star in Korea.
-Could she still be a media star? She has the skills, and she seems to be trying to upgrade her image with all those fashion shots. To be a media star she needs someone who can raise her exposure in the US and around the world. She needs to be a world brand, not an Asian brand. Mediheal, Honma and Torbist won’t do it. Rolex, Nike and PXG will.
-What could she do about it? She upgraded to a world class instructor, now she needs world class management. IMG represents the majority of top LPGA golfers. Aria, Moria, Lydia, The Kordas, Danielle etc. They do business around the world with the best companies. I am sure IMG would love to have So Yeon. She is marketable, attractive and well spoken. So Yeon is a world class talent. She needs world class management. She deserves better than the “Asia Only” slugs she has.
>Thompson articles dominating the U.S. Golf World.
>Because she is a US citizen.
>It’s really amazing SYR recovered so well from the horrendous social media backlash..
>But you won’t see any stories about that in American media, the US media.
I’m no fan of Lexi’s BUT- let’s stop beating up the media. Golf Digest, and other US mags, are in business to sell magazines and sell advertising. Golf Digest circulation in Korea is, maybe, in the hundreds? While their US circulation is over 1 million. US golfers get more coverage in US publications, Korean golfers get more coverage in Asian publications. It’s just a matter of economics. You go where the readers and ad dollars are.
Mike
